Trucks of a Culture
Trucks of a Culture is a photo story documenting the colourful, unique and indigenous art-style of decorating trucks in Pakistan.
Truckers in Pakistan are so passionate about customising their trucks that in many a case the decorations cost a lot more than the truck itself. I asked a few of those Gentlemen while documenting this story as to why they decorate their trucks and spend so much money doing so to which I got a unanimous reply, “There’s no point driving or even owning a truck if we are not going to decorate it to our liking”.
I was particularly impressed by these truckers driving the good old Bedford TJ – mostly the 1090 models – and doing everything they can to keep them on the road while paying an almost obsessive attention to their truck’s visual appeal. One of my motivations for this story was these old Bedford machines, still able to hold their own while rolling with new generation Japanese counterparts, which by the way are also equally tricked out. What is clear is a Pakistani trucker’s pride and joy must be crafted to his alterations of his heritage for it to be out on the open road.